The Importance of Time and Place in Search Rankings

When it comes to search rankings, a variety of factors play a crucial role in its success. Among those, time and place are two factors that seem to have a significant impact on the search rankings. Google takes into account three important aspects when it comes to the selection of web pages.                                                                                                                     
In addition to time and place, critical context is another factor that helps in a better understanding of the search queries. When it comes to featured snippets, this aspect holds the greatest meaning.  

The involvement of geographic information when it comes to search engines depicts how Google is personalizing its search results. Another concept that needs attention is known as 'Freshness Indicators'. Freshness Indicators mainly imply that a particular topic carries a legit degree of meaning.  

Looking at the above, it becomes clear that Google places quite a lot of emphasis on factors like time and place when it comes to identifying a surge in specific search queries. 

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