
- Oct 01, 2020
The Importance of Time and Place in Search Rankings
When it
comes to search rankings, a variety of factors play a crucial role in its
success. Among those, time and place are two factors that seem to have a
significant impact on the search rankings. Google takes into account three
important aspects when it comes to the selection of web pages.
In addition
to time and place, critical context is another factor that helps in a better
understanding of the search queries. When it comes to featured snippets, this
aspect holds the greatest meaning.
The
involvement of geographic information when it comes to search engines depicts
how Google is personalizing its search results. Another concept that needs
attention is known as 'Freshness Indicators'. Freshness Indicators mainly imply
that a particular topic carries a legit degree of meaning.
Looking at
the above, it becomes clear that Google places quite a lot of emphasis on
factors like time and place when it comes to identifying a surge in specific
search queries.
Read more at www.searchenginejournal.com