- Jul 30, 2018
Tips and Tricks for Building a Great SEO Strategy
Search Engine Optimisation is used to organically rank higher in search engine results. This is an extremely important digital marketing practice since most people search for solutions to their problems online. It is especially important for entrepreneurs and companies who are selling their products online and want to increase their visibility.
There are various known and unknown factors that affect search engine results. For this same reason, sometimes people may outsource the task of managing their SEO to a third party who usually has resources and experience of handling SEO. Having a deep understanding of SEO and its constituents is important to help your web pages to rank higher on search engines, whether you do it yourself it or outsource it.
Having an understanding of SEO is helpful whether you choose to outsource the job or not. These tips will help you improve your knowledge about SEO and build a good strategy.
1. Understand the Basics:
First of all, you need to understand what are common search queries that drive traffic to your website. These keywords will help you to improve your rankings for those particular queries. Once you have identified what search queries drive people to your site, you can decide how you can use those keywords in your content.2. Don’t Lose Sight Of The Bigger Picture:
You should never forget who your target audience is. Sometimes people end up optimising their site but they drive traffic to their site that is irrelevant to the people who visit the site. You should always aim to drive those people to your websites who may be actually interested in buying your products. Relevance and authority are important to optimize your website.Relevance refers to how your content is related to the specific incoming query. You need to make your content relevant to the keywords you have selected. Authority refers to how trustworthy other people perceive your website to be. This often determined by brand mentions, content, inbound links, and usability metrics.
3. Learn About Domain And Page Authority:
Domain authority is how trustworthy your overall site is while page authority is credibility of a particular page on your website. There are trustworthiness scores that can be calculated based on the quality and quantity of links directed to your website. The higher the score, the more likely it is that your website will rank higher in rank in organic search. These scores are calculated on a 100 point logarithm scale and the best way to improve them is by working on your overall SEO strategy.4. Start Your Keyword Research:
You can find the relevant and important keywords using various online tools that you can target to drive more traffic. Keyword research is important because even the best content will not reach your audience if you don't include the right keywords in your content. SEO is all about connecting the search queries with your content and ranking higher than other sites.Read more at themarketingfolks.com