- Sep 25, 2020
Update your Old Content with Three Easy Tips
To get a high number of clicks, revamping old posts is considered to be an effective option. Updating old posts with fresh content is a trick that can help to boost up your website. Website visitors are attracted by fresh and unique content that does not appear to be stale.
Fresh and relevant content is one of the factors that result in a higher ranking in SERPs. Let us understand in a bit more detail about some useful tips.
CHANGE IN THE ARTICLE DATE
One of the most effective ways to update an old article can be done by bringing a change in the date of the article. Changing the dates will result in a positive impact on CTR.
IMPACT OF CHANGING DATES
Changing dates involves two aspects the page date and the date on the sitemap. A change in the date will, however, not have any negative effect on SEO. An important point to be noted here is that the articles should include both the 'original published' and 'last updated' dates.
Tips to Safely Prepare Enhance your Old Content
Changing the dates of articles is one way to freshen your content. However, many other factors are important as well. It is also necessary to make some valuable and quality additions to your content. Let us look at the three most crucial tips :
1. SAME URL WITH A NEW DATE
The first tip is to enhance the content that was considered to be topmost and then add more pieces of valuable information to the same.
2. LIVE UPDATES
Another great and useful tip is to publish news as soon as it gets released. Focus on updating each page with live coverage.
3. USING REDIRECTS
The final tip includes using redirects and creating pages right from the start. If you have information spread across multiple pages, you can opt for combining those pages into one. So that the new page becomes visible, redirects can be used when visitors click on your well-performing outdated pages. To get a high number of clicks, revamping old posts is considered to be an effective option.
Read more at www.searchenginejournal.com