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  • Jan 16, 2022

Are Internal Links a ranking factor?

An internal link is basically a hyperlink from a page to another page from the same domain. It helps in navigating through the website.

As mentioned by Google in their Search Engine Optimization starter guide, internal link is a ranking factor. 

The SEO Starter Guide also mentions the use of internal links in your breadcrumb structured data markup.

  • When it comes to broken internal links, these make it hard for search engines to index pages and for users to navigate your site.
  • These links are a sign of a low-quality site and could affect your rankings.
Back in 2009, Matt Cutts had highlighted that there was a limit of 100 internal links per page.

In the past, Google would not download more than 100k of a single page (no longer the case).
  • If your page has great profit margins or converts really well – escalate that. Put a link to that page from your root page.
And yes, it is true that internal links and your ranking in search engines have a connection.

Read more at www.searchenginejournal.com

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