- Jan 16, 2022
Are Internal Links a ranking factor?
An internal link is basically a hyperlink from a page to another page from the same domain. It helps in navigating through the website.
As mentioned by Google in their Search Engine Optimization starter guide, internal link is a ranking factor.
The SEO Starter Guide also mentions the use of internal links in your breadcrumb structured data markup.
- When it comes to broken internal links, these make it hard for search engines to index pages and for users to navigate your site.
- These links are a sign of a low-quality site and could affect your rankings.
In the past, Google would not download more than 100k of a single page (no longer the case).
- If your page has great profit margins or converts really well – escalate that. Put a link to that page from your root page.
Read more at www.searchenginejournal.com