Bolded Text in the Content can help Improve your SEO Performance

To improve your presence online, bolding important pieces of text can work wonders. Highlighting text will go a long way in improving a webpage's SEO. It will also make the content easy for Google to understand.

Google's John Mueller confirmed this during the Google Search Central SEO office hours. He added that bolding a text will add extra value to a page. Google crawlers focus on this highlighted text to understand better about the webpage.

Snippets of bold text in an article will pass a strong signal to Google and result in a better SEO.

Read more at www.searchenginejournal.com