- Dec 23, 2021
Can Keyword density affect your Google Ranking?
Keywords are an important parameter when it comes to Google. It is difficult to rank content for a specific term when the words don’t appear in the on-page text.
Can keyword density be considered as a ranking factor?
- Talking about keyword density it refers to the number of times a term or phrase appears in relation to the amount of text on the page.
- It is the result of dividing the number of keywords by the total number of words on the page and multiplying by 100.
- Using too few keywords may not be understood by Google.
- However, using too many keywords looks like an attempt to manipulate search rankings.
Overuse of a keyword can do more harm than good. Bringing up a keyword a few times can help with rankings.
There are no ideal percentage of keywords to use because keyword density is not a ranking factor.
Read more at www.searchenginejournal.com