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  • Dec 23, 2021

Can Keyword density affect your Google Ranking?

Keywords are an important parameter when it comes to Google. It is difficult to rank content for a specific term when the words don’t appear in the on-page text.

Can keyword density be considered as a ranking factor?

  • Talking about keyword density it refers to the number of times a term or phrase appears in relation to the amount of text on the page.
  • It is the result of dividing the number of keywords by the total number of words on the page and multiplying by 100.
Keywords highlight to Google about which types of queries a page should show up for.
  • Using too few keywords may not be understood by Google.
  • However, using too many keywords looks like an attempt to manipulate search rankings.
There is a specific keyword density that must be maintained. To conclude, there is no ideal keyword density for Google.

Overuse of a keyword can do more harm than good. Bringing up a keyword a few times can help with rankings.

There are no ideal percentage of keywords to use because keyword density is not a ranking factor.

Read more at www.searchenginejournal.com

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