- Nov 11, 2021
Here is how Fixing Shallow Links can make a huge difference in Your SEO Results
Shallow links are inbound links that should link to specific, deeper pages on your site, but just link to your home page. Fixing shallow links will make a lot of difference in how your content appears on Google’s search results.
When a webpage links to your home page, all the authority from that link goes directly to the home page. Google ranks webpages and not websites. For your inbound links to be most effective, they need to link directly to the most relevant content on your website.
For example, if you're selling shoes and one blogger links to your homepage instead of any specific relevant product page, it's a shallow link. This link wouldn't be that effective when Google is ranking webpages, because your specific webpage isn't getting this link.
To find shallow links, create an inbound link profile for your website. Get a complete list of your inbound link sources, the webpages they link to, and the associated anchor text for each link.
Put all the data into spreadsheet, filter your link column to include only the links to your home page.
Then, find and add contact information of authors who linked to you. Now reach out to them and ask to make these changes.
Read more at www.searchenginejournal.com