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Though many people claim that they understand SEO however there are still many aspects that go unnoticed while understanding SEO. Many popular search engines do provide information regarding which aspects are considered important while ranking any website.
With the help of structured data, search engines are able to understand reach information. By structured data we mean that the data is in such a form that it enables machines to easily read it and understand the same.
The best advantage for having structured data is that it helps in the increasing the website traffic. A number of large businesses can be seen to have dedicated their time and energy to structured data. A website by the name Schema.org will help you in assisting regarding structured data.
Structured data is considered essential in increasing conversions. It also helps in understanding content on a particular webpage easier.
If you are looking to enhance the local presence for your business than implementation of structured data is the key.