How to decide between PPC and SEO

With the increase in digitization, there seems to be a huge demand in online marketing. Online marketing is now said to be high in demand since websites want to generate more traffic to their website. 

With so many different strategies available, it becomes impossible to choose among many options. The two most popular strategies include SEO and PPC. 

SEO is a popular technique for bringing more traffic to your website. It is a gradual process that requires careful planning. However, PPC is also quite a popular technique after SEO. 

PPC is basically related to the location of the page. PPC is quite helpful when you face budget constraints since it allows to spend within the limits of their budget. 

However, choosing between PPC and SEO depends upon the type of your business.