- Apr 09, 2021
John Mueller states Re-Ranking a site with Fixed Quality Issues is Time Consuming.
John Mueller recently threw light on how long it takes for Google to re-crawl and re-rank a site while it changes its web page quality. During the Google SEO Office Hours Hangout session, a question raised related to unstable rankings in the Google search result pages came into the picture.
John Mueller highlighted how poor quality issues might be one factor resulting in unstable rankings and how it needs to be improved. Further, someone asked how long it takes for Google to re-rank a site.
To this, John Mueller stated that re-ranking requires re-crawling the content, which might get time-consuming.
Fixing quality issues is usually a two-step process:
1. Firstly, crawling the change and updating the site might take about a month.
2. Secondly, understanding how the website and the other pages work might take about four months.
Muller's answer seems helpful and helps to understand what goes on at Google's end.
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