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Online reviews today play a dominant role when it comes to your ranking on Google. It is a very important factor that is considered today for the ranking of your business website. When you receive good reviews it automatically enhances the reach of your website.
Let's have a look at the fact that how reviews play a key role when it comes to getting a higher ranking :
a. Authentic - When people read reviews regarding your business, the first thing that comes to their mind is the fact that the business is genuine. If you receive a number of good reviews it automatically signals how relevant your business is to Google.
b. Ratings - The higher star ratings that you receive the greater are your chances that consumers will choose you over others. Higher ratings also signify trust among the customers regarding your business.
c. Keywords - This area plays an important role when it comes to SEO. Usually, customers mention a particular keyword while providing reviews.
d. Local Business - Online reviews are a great boost when it comes to local businesses. When people search for any local business nearby it includes the ratings as well as the online reviews.