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The concept of both content marketing and SEO has been evolving over the years. However, it would be exciting to see what if we bring in together the two main aspects of digital marketing that is SEO and social media strategy.
Social media is said to have a big influence on your SEO ranking. There seems to be a direct link between social media and SEO. Let's have a look at how your brand can benefit by bringing in these two aspects together. We have also listed a few points that can help in understanding how you can implement the same.
It is quite logical that if you have an already existing social media presence it can actually be a great thing for your SEO efforts. A study claims that social media presence has an indirect effect on SEO. Another concept that seems on the rise is that of social commerce.
Some strategies for the implementation of both SEO and social media include the following :
a. An eye for Opportunities - You need to have the eye for looking out for any opportunities that help you in better promoting your content. Make sure that before you prepare the content you know how you will market the same.
b. Keyword - The use of keywords holds a very important position when we talk about SEO. A thorough research needs to be made in terms of keywords.
c. Influencer Marketing - Another great way is to join hands with the top influencers. Influencer marketing is something that is increasingly becoming popular. Due to the strong social media presence of these influencers, brands seem to be approaching them to market their products.
d. Videos - This is another area that has now become a huge success point for brands. Adding videos to your content strikes an emotional response from the customers. Make sure that the video you create is interesting with a catchy message for the audiences.