Gatorade and Snapchat Come Together for a New AR Lens

Gatorade and Snapchat have recently joined hands to introduce a new augmented reality lens on Snapchat. The lens will be a token towards celebrating the Women's World Cup.

The new tool will basically get Snapchatters engrossed into the game and win the goal and this all will be in augmented reality.

Gatorade's new plan is now focused on keeping 45% of its media budget on digital.

Read more at sportsbusinessdaily.com