Universal Pictures have teamed up with Snapchat for a unique promo for illumination Entertainment’s upcoming 'The Secret Life of Pets 2'.
The campaign was launched on the 5th of March on Snapchat. With the new lenses, Snapchat users will be prompted to bring their dog or cat into the frame. After the pet come into the frame they will acquire an animated mouth and will take the voice of the characters inspired from 'The Secret Life of Pets 2’.
For those users who do not have pets, movie characters would come into the frame and the Snapchatter will become a dog or a cat.