Shopify Linked Up with Snap for Bringing Ads to Smaller Businesses

Snapchat has now joined hands with Shopify, which is a Canadian eCommerce platform. This move will enable Shopify merchants to buy and manage Snapchat ads directly within Shopify's platform.

Snap has now become Shopify's third major partner and adds to its existing integrations with Facebook and Google. With this integration, Shopify merchants will be able to create and manage basic Snapchat Story Ad campaigns directly from the app within Shopify's self-serve buying interface.

This move will also enable merchants to connect to Shopify store directly to the Snap Ads Manager and create ads from their product catalogue. In the next few weeks, the Snapchat Ads App will begin to roll out.

Shopify also seems to have extended its partnership with Facebook by enabling merchants to create, manage and launch dynamic ads.

Read more at mobilemarketingmagazine.com