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Snapchat's motive has always been on creating close relationships. Snapchat
is now working towards its first global and paid media campaign. It is coming up with its 'Real Friends' campaign
The idea behind launching this campaign is to emphasize on the fact that Snapchat is the most popular app when it comes to building closer relationships with your real friends.
Snapchat basically wants its users to stay connected with their real friends by creating small and meaningful moments.