Snapchat Conducts new Research to better Understand User Behavior

Snapchat currently seems to be on a research spree. It was seen working on a new research report for the purpose of better understanding of the buying pattern of its users.

This understanding might enable brands to better connect with their users through the Snapchat app. It has also introduced a new overview infographic.

The new infographic will result in effective Snap ad planning. It will also lead to a better marleting plan for the app.