- Aug 15, 2018
Snapchat Experiences First Ever Decline in Users
Snapchat has officially reported that its daily active user count has dipped from 191 million to 188 million in Q2 2018, but has actually brought in more revenue ($262 million) versus the expected amount ($250.43 million).
The reasons for this drop in user base can be attributed to the recent app redesign which was not taken kindly to by the users, and stiff competition from rivals WhatsApp and Instagram.
In comparison to Instagram’s 300 million, Facebook’s 228 million and WhatsApp’s 200 million added users from Q2 2017 to Q2 2018, Snapchat’s dismal figure only hovers around 15 million.
Evan Spiegel, Snap chief executive and co-founder, said -
“We feel that we have now addressed the biggest frustrations we’ve heard and are eager to make more progress on the tremendous opportunity we now have to show more of the right content to the right people.”
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