Read more at fastcompany.com
It can be seen that after a failed redesign attempt in 2018 by Snapchat
, the company seems to be finally witnessing growth. The growth has been seen in most age groups except between 18 to 24 years old.
The growth in Snapchat
in the year 2019 seems to be more in the age group above 35 years. The age group between 35 to 44 years is expected to see a high growth rate in 2019.
This clearly depicts that boomers are said to have the highest growth rate on Snapchat as compared to the rest of the age groups.
The sudden increase in growth of Snapchat might be attributed to its newer and newer launch of different filters.