Mar 25, 2019

Snapchat will be Pitching to Pharma Companies

Snapchat seems to have come up with something exciting for pharmaceutical companies. It now wants pharma companies to post ad campaigns on Snapchat. Pharma companies are said to invest billions in ad campaigns on their main platform that is TV.

SNAP'S PITCH
Several salespeople from Snap visited a conference called as DigiPharma Connect. The Snap Health sales head and Snap Health director discussed opportunities of mobile advertising for drug companies at the conference.

It presented itself with a better culture and comments than Facebook and Twitter. It also cited a survey from Global Web Index Insights regarding specific diseases including arthritis, asthma, diabetes, migraines and more which Snapchat users tend to treat and diagnose.

SAMPLES OF SNAPCHAT AD CAMPAIGNS
Some of the examples include wherein a Pharma company Dermira promoted a drug to deal with excessive sweating using images of millennials. Another example is Merck wherein it promoted awareness regarding HPV vaccine. Snap's ad policies seem to have changed.

THE COMPETITION
When we talk regarding pharma advertising, Facebook still seems to hold the top position. It was also the first to roll out the scrolling feature inside a pharma ad.
Read more at socialbarrel.com
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