- May 06, 2022
Snap x Cameo - A huge jump for Advertisers
Today, as part of its NewFronts presentation, Snap unveiled a new partnership with celebrity video creation platform Cameo, which will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing efforts.
This could be a very interesting and a great opportunity for advertisers on Snapchat.
- Called the ‘Snap x Cameo Advertiser Program’, the process essentially simplifies celebrity endorsements, with advertisers now able to directly pitch Cameo’s 45,000 celebrities for their ads.
- The Snap x Cameo ad program launches this week with initial partners in the US only, with plans to extend to India is in pre-stages.
The partnership with Cameo has huge potential for the app, and for also for its ad partners.
Read more at www.socialmediatoday.com