Instagram and Snapchat extend Shopping Actions to Stories

Both Instagram and Snapchat are introducing shoppable features in their stories to make the most of their audience’s attention. These features include shopping bag stickers, stories that can be paused to see more product images, and links that direct users directly to the website’s product page. This is in response to recent surveys conducted by Instagram, that say that more than one-third of its users have become more interested in a product after seeing it in Stories. Snapchat also expanded its e-commerce offerings, and is testing a new feature within its Discover section that lets users make purchases.