Three partners with Snapchat for World Cup inspired Snappable Lens

With the start of the 2018 FIFA World Cup everyone seems to gear up for the same. According to recent reports, mobile network provider Three has linked up with Snapchat to provide World-Cup inspired sponsored snappable lens. This new feature can extensively be seen from the 15th June. Puggerfly, the AR pet which earlier featured in Three’s ad campaign will now be seen within Snapchat’s newly launched AR games lenses.



Source: Giphy.com

The Puggerfly would basically be seen in a football face-off game. David Norris who is the creative lead in UK for Snapchat said in one of the news articles that they are quite excited with the recent puggerfly launch.

The launch would typically be like a football game with Puggerfly being the player. Just like in case of a football match the scored would be counted and it would also keep track of the amount time that has been spent on avoiding the Puggerflies.

Kat Ward-Smith who is the Director at Three said that the main purpose of this partnership is to be more creative and we are extremely excited and proud of our partnership with Snap and the newly launched Snappable Puggerfly game.

Read more at mobilemarketingmagazine.com