Introduction to Pinterest SEO

Pinterest is a much better marketing tool than Facebook, seeing 69% conversions as compared to Facebook’s 40%. But, making your Pinterest page SEO-friendly can be tricky. • Switch to a business profile rather than sticking with a personal one, as it offers easier website verification and analytics. Use a few keywords other than the name of your company to appear near the upper end on SERPs. • Check the account settings of your profile to ensure that ‘Search Privacy’ is turned off – or all your SEO efforts will have been in vain. • Use the About section of your profile wisely, to catch people’s attention with witty statements, strategic keywords and a call-to-action, if you have the leeway. • Verify your website with Pinterest at the earliest; this can be done by going to the 'edit' button on your Pinterest profile, clicking on “confirm website” and then copying the code. Then, update the meta tag to your site, or upload an HTML file to your website's server. • Ensure that your customers see your most engaging content by displaying your most popular boards at the top of your profile, so that they don’t have to scroll down to see them. • Use appealing and attractive imagery to capture the attention of your audience – use bold and striking colours, minimalistic typography and eye-catching CTAs. • Though hashtags might be considered a tool only relevant to Twitter, but you can also use up to three hashtags in your Pinterest post, which can lead to greater reach and engagement on your posts.

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