Apple recently came up with its new sign-in feature. The new feature is said to have a some impact on marketers. Apple claims this to be one of the safest ways to sign-in. Read more at bizreport.com
The information that will be received by the app developers will only include the Apple ID and the user's email address. It is also going to include a two-factor authentication and will not track any of the user's activity.
However, the new feature might have to compromise on the location data. This might affect the marketers in a great way.