Marketing Department has information regarding customer and prospect data. The data is said to be stored within marketing automation tools. Members who are responsible for managing the tools are well aware regarding the security and data privacy requirements. But there are certain types of marketers who are located far from corporate, some out in the field, where demand generation tactics are efficient but may lack compliance.
Since the time GDPR has been implemented thousands of sources have published their expert advice about the law. Marketers are also said to be worried about infringing on GDPR requirements. According to studies, it has been found that in efforts to comply with the GDPR there has been an increase in the attrition in existing email lists.