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There is a concept known as social selling
which involves leveraging online platform tools in order to attract, teach and engage targeted buyers. Some of the strategies for engaging on LinkedIn involve the following:
- 1. Connecting:
The first thing you need to keep in mind is your target audience when you begin connecting with prospects. One of the mistakes which people make here is as soon as they connect they start to sell immediately.
- 2. Engaging:
If you do not seem to engage on LinkedIn, than you seem to be doing it wrong. Firstly,you need to start with curating content which involves liking,commenting and sharing. When you do this you become active and visible.
- 3. Thought Leadership:
Engagement also involves offering key insights that bring the prospect to your product or service instead of pushing the product or service to the prospect. When we talk about thought leadership it implies inserting yourself into the buyer's journey which involves bringing different levels of content and value depending upon where they belong in that journey.
- 4. A Warm introduction:
These introductions are said to impact your business in big way.
- 5. Sales Navigator:
With the help of sales navigator, you can expand your search reach and also limit your feed to people who you are really interested in.
With consistent and methodical approach you are sure to achieve LinkedIn success.