LinkedIn Introduces New Tools to Help Marketers

LinkedIn has introduced certain new initiatives in order to help marketers. The first update is the LinkedIn Ad Review and the second update is the weekly 'Research and Insights' program.

LinkedIn Ad Review will focus on highlighting a brand or campaign doing great on the platform. Basically, LinkedIn will be seen rewarding a particular brand.

The Ad Review feature will provide valuable information to marketers who are seeking to improve their performance on LinkedIn. 'Research and Insights' feature will focus on understanding as to 'how and why people buy'?

These updates will be than be posted on the LinkedIn Marketing Solutions Page on the site.