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Amazon DSP is all set to introduce a bid system for advertisers. It is seen that Amazon has come up with a new win rate system. The new system provides a fair idea as to how other advertisers seem to conduct their bids.
It gives an idea as to how similar products are seen to receive different bids from different advertisers. On a daily basis, it is seen that the suggested bid and bid range are updated.
You can also get an idea regarding the suggested bid for a sponsored product. The suggested bid will appear in the Keyword targeting and bids section.