Guidelines for businesses to choose the right Microphone & Editing Software to start their Podcast

Many people enjoy the process of creating a podcast. Over the years, the podcast has garnered immense popularity and many seem hooked to listening to them. A recent study highlights how podcasts are used by over 100 million Americans monthly.

Looking at that number, it would be a great opportunity for podcasts creators. Let us look at a simple guide on how small businesses can start to work on making their podcast :

Podcasts if done in the right way can help businesses enhance growth and will lead to higher engagement.

Simple Tips to Get Started with Podcast:

a. Topic:
The first step is to choose a topic that needs to be delivered. Make sure that the content created is genuine and unique.

b. Microphone:
Investing in a good microphone will ensure the success of your podcast. Some of the different styles of podcasts include :

- Cardioid
- Omnidirectional
- Bi-Directional
- Shotgun

c. Editing Software:
Having good editing software is another factor that needs to be considered while creating podcasts. Many free audio editing tools are available online, which can be used to edit your podcasts.

d. Film your Podcast:
Adding a video element to your podcast might lead to higher engagement. For a video podcast, consider involving the following things :

- Camcorder
- Tripod
- Video Editing Software

e. Hosting:
Various options for hosting your podcast are available online. Some popular hosting options include ;

- Podbean (Free)
- BuzzSprout (Free)
- Simplecast
- Captivate

Promoting Your Podcast

A simple guideline to ensure effective promotion of your podcasts:
- The day of the podcast launch, try to include around 3 to 5 episodes.
- Create Snippets for your podcast as a way of promotion
- Give equal priority to the guest audience
- Appear as a guest on other's such popular podcasts

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