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Twitter recently hosted a panel at the Campaign's Breakfast Briefing Video 2020. The idea behind this panel discussion is to place emphasis on the fact as to how brands can make them stand out from others by appearing unique and engaging.
The event took place in Saudi Arabia. Major technology companies and mobile phone manufacturer were seen to be part of the event. Some key aspects that were discussed at the event included how culture can become an integral part of brand building.
It is seen that a brand attracts a consumer based on the fact that how culturally connected is the person to the brand.