LinkedIn Lists 10 Useful Tips Including Regular Posting, Sharing Video Content to Enhance Brand Presence in 2021

LinkedIn is a great platform to boost your brand presence and establish yourself within your niche. To get the best from the LinkedIn platform, you need to understand how the platform functions. To get started there are 10 points that you need to keep in mind.

The below tips will ensure a strong presence of your brand on the platform. Let us look at each of these in detail :

1. Regular Posting:
There is a very fine line between regular posting and over posting. You must stay consistent with the posting of your content. It is advisable to post around 2 or 3 times a week.

2. Less Automation:
Using less automation will be beneficial for your brand. Making use of too much automation will harm your posts since LinkedIn can easily spot them and eventually hide them.

3. Video and Visual Content:
Video and Visual content has been gaining a lot of popularity. Text that includes images and videos will attract more audiences to your posts.

4. Share Others Content:
Often we have the habit of sharing our content and posts. Follow the rule of 4-1-1. The 4-1-1 rule implies that, for every 1 post shared by you, make sure to repost one relevant post and four pieces of relevant content created by others.

5. Avoid Sales Attitude:
For creating a maximum effect, make sure that you do not come across as being salesy and pushy. Avoid posting directly about your product in your posts.

6. Live Feed:
LinkedIn's Live feed should be used actively. LinkedIn's Live sessions will ensure a high degree of interactions with your audiences.

Apart from the above points, some other things that should be kept in mind include :

- Tagging influencers and employees
- LinkedIn Specific Content
- Make use of Hashtags
- Focus on Analytics

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