LinkedIn Introduces New Discovery Features for Better Access to Virtual Events

LinkedIn is currently working on new ways to allow users to find out virtual events easily. The discovery features will aim to identify virtual events for enhancing attendance.

The move will lead to better-attracting leads by the event organizers. Over the last few months, these virtual events have seen a huge growth rate on the platform.

The new ‘My Network’ tab has led to an increase in the number of attendees. LinkedIn has introduced a fresh way to increase leads through the process of event sign-ups. Sign-ups include the collection of emails and names of people likely to attend the event.

LinkedIn has also allowed the event’s organizers to promote events via Sponsored Content Single Image Ads. Event organizers can add the event URL as the destination URL and promote their upcoming event.

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