- Sep 21, 2021
LinkedIn to allow companies to publish long-form content
LinkedIn is all set to introduce a feature named Articles For Pages allowing companies to publish long-form content. The new feature will provide companies with the ability to publish long-form content.
Additionally, company pages are getting a new way to produce live content and new campaign options in LinkedIn ads.
Additionally, company pages are getting a new way to produce live content and new campaign options in LinkedIn ads.
LinkedIn will welcome three new features :
- Articles For Pages
- LinkedIn live events
- Optimizing & Measuring Brand Building with LinkedIn ads
Articles For Pages allows companies to publish blog-style content of any length. It will also provide detailed audience insights.
LinkedIn live events will combine live streaming with event planning. The platform is introducing new updates to make the feature accessible and easy to use.
LinkedIn is introducing brand lift testing, reach optimization, and frequency forecasting to optimize brand awareness.
Read more at www.searchenginejournal.com