- Jun 21, 2023
WhatsApp To Launch Broadcast Channels - Aims to Target Rising DM Engagement
WhatsApp has arrived with yet another important update. The platform is all set to welcome WhatsApp Channels enabling WhatsApp users to get DMs on topics of interest or follow specific creators in the app.
- Channels will appear in a new Updates tab in the app, where you’ll also be able to find the latest WhatsApp Status posts from profiles you follow. This, in turn, will give Channels more focus and make it a more appealing option.
Meta is also working on exploring payments and business discovery elements within Channels. Lastly, WhatsApp Channels is launching this week in Colombia and Singapore.
Read more at www.socialmediatoday.com