Majority of people watch YouTube on their mobile devices. Keeping this in mind YouTube has started creating a variety of different video ads which includes videos in square and vertical forms.
The main aim behind this is to provide a more seamless mobile experience for viewers. In order to maximise the brand lift impact, vertical video ads will provide a big, and beautiful canvas in order to deliver messages on mobile and also allow engagement with customers in such a way that it fits their viewing preferences.
Recently, Hyundai was seen taking YouTube vertical video ads for a test drive. It used the feature in combination with the horizontal video assets and introduced the world with an all new SUV model.