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Majority of people watch YouTube
on their mobile devices
. Keeping this in mind YouTube has started creating a variety of different video ads which includes videos in square and vertical forms.
The main aim behind this is to provide a more seamless mobile experience for viewers. In order to maximise the brand lift impact, vertical video ads
will provide a big, and beautiful canvas in order to deliver messages on mobile and also allow engagement with customers in such a way that it fits their viewing preferences.
was seen taking YouTube vertical video ads
for a test drive. It used the feature in combination with the horizontal video assets and introduced the world with an all new SUV model.