YouTube to Launch Shoppable Ads on its Platform

So how it is that when it comes to brands what do they actually do for utilizing their tools, buying ads, creating content, employing influencers and increasing sales with the help of social media. We might soon be able to see product prices and recommendations beneath YouTube videos and will also be able to make direct purchases within the platform.

The new shoppable ads feature will enable participating brands and retailers have another way for delivering ads on YouTube. Google is planning to support direct-to-consumer commerce on YouTube.

A feature is getting testes wherein it will take the viewers from the video recommendation to Google Express marketplace and also adding retailers to the Google Express marketplace.