- May 24, 2022
YouTube is expanding the test of Channel Gifting for more Creators
YouTube is expanding its test of membership gifting to more users. Earlier this year, the platform had launched an initial trial of the option in Japan.
- Membership gifting will enable users to buy channel memberships for others who may be interested in a certain creator or channel.
- In other words, YouTube will donate membership based on how non-subscribers interact with the channel. It might seem strange, but it is designed as a support measure for creators, not a gift for friends.
- YouTube has confirmed that the beta version of Channel Memberships Gifting is being launched with a small group of creators today.
Read more at www.socialmediatoday.com