YouTube to bring New Set of Insights to Boost Musicians

YouTube is all set to bring in a new range of insights to enable musicians to grow and amplify their content. The platform had paid over $4 billion to the music industry in the last 12 months through various elements.

The main idea is to enable musicians to promote and directly monetize their in-app content. Out of the billions generated for artists, around 30% has come from UGC.

There seems to be a tough competition between TikTok and Youtube for music promotion. However, YouTube claims that its revenue potential is more direct and more quantifiable.

Further, YouTube is working on new offerings for musicians hoping to build more revenue-generation options.

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