- Oct 13, 2022
YouTube to release new Targeting Options for CTV Campaigns
YouTube might come up with new targeting options related to CTV campaigns. Connected TV (CTV) is now becoming a key consumption trend.
In short, people watching YouTube content on their home TV sets – are slowly becoming the fastest-growing content surface.
This rising growth brings in new and improved opportunities for advertisers. YouTube is set to target this area and adding specific audience ‘guarantees’ for video campaigns.
- Starting with audience guarantees, YouTube will use Nielsen Digital Ad Ratings (DAR) to allow advertisers to maximise audience reach among specific target markets.
- Additionally, it is also looking to simplify CTV media buying, by providing more ways to purchase CTV inventory.
Read more at www.socialmediatoday.com