YouTube to start Testing it's In-stream Shopping within Live Stream soon

YouTube is about to start with the initial testing of its live-stream shopping with a few selected creators. The testing is a part of the ongoing expansion of its creator monetization and eCommerce tools. Initially, the test was available on videos on demand.

This upcoming feature will add more ways to increase product discovery on YouTube. The pandemic has led to a broader eCommerce shift, and hence YouTube witnessed a big rise in interest in product-related content.

For this purpose, YouTube is testing its eCommerce product listings beneath videos and new AR Try-On ads.

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