- Sep 12, 2018
Adobe Employs AI to Lift Customer Experience Business
Adobe has announced enhancements to Auto-target and Adobe Experience Manager to use AI to capture the enterprise side of its business. With these enhancements, the company aims to use its intelligence layer, called Sensei to help marketers customise their campaigns for better experiences.
Adobe Target is a tool introduced last year, which will now enable Adobe Sensei to choose the best algorithm for every task. It is also using AI to generate different layouts for different types of visitors. This will allow retailers to provide a customised experience to users based on the information they have about them. It will also increase the likelihood of sales. Adobe is also looking to integrate different delivery channels especially, voice assistant like Amazon Alexa. The company is building tools that will help marketers to do basic tasks on different delivery channels like web, mobile, print etc.
All of these new features are part of Adobe’s ongoing attempt to increase its revenue from the business and marketing tools it has built. Artificial Intelligence will definitely help marketers by guiding their workflow. However even after with all these features, most of Adobe's revenue comes from Creative Cloud. The Digital segment is only $586 million out of total quarterly revenue of 2.20 billion in June 2018 though the digital segment revenue has increased by 18% from 2017. Recently, it acquired Magneto for $1.68 billion to increase the use of artificial intelligence in its tools.
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