How AI is Revolutionizing Digital Marketing

There are different ways through which it can be said that Artificial Intelligence seems to revolutionize Digital Marketing. With the help of AI, digital strategy seems to be transforming. So here's how we feel is Artificial Intelligence revolutionizing the digital marketing sphere.

  1. USE AI-POWERED CHATBOTS TO IMPROVE USER EXPERIENCE:
    You should try to upgrade your traditional live chats with AI-powered chatbots which can make your website stand out from others. Some of the advantages include :
    a. Customer experience can be made more enjoyable.
    b. They will treat your customers politely even when they are angry
    c. The waiting time is reduced and it is also helpful in creating personalized advertisements to users.
    d. Customer purchase patterns are also tracked.

  2. UNDERSTAND CUSTOMER BEHAVIOUR WITH PROPENSITY MODELING AND PREDICTIVE ANALYTICS:
    AI enables to predict the experience of a customer on past behavior and also the behavior of new and existing users. With the help of propensity models you can identify prospects that are more likely to respond to an offer. With the help of predictive analytics marketers can extract information from data.

  3. WORK HARD TO DELIVER PERSONALIZED WEBSITE EXPERIENCE:
    AI is used by around 33% of marketers as a means to deliver personlized experiences to the user. AI can offer users services by analyzing their location, device, past interaction, demographics etc.
Read more at adotas.com
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