Fabindia is a brand that has established quite popularity. It has now become one of the largest private platform of India related to traditional techniques.

Pinterest is now moving towards providing its users with a shopping experience. It is seen to be partnering with third-party technology and businesses.

There is this buzz going on around micro influencers. Micro influencers is a concept that has recently evolved seeing the increasing number of people on social media.

If you are into small local business, then going for Hyperlocal Marketing is what you need to consider. Hyperlocal marketing is focused on aiming a specific local area.

Businesses nowadays have been divided into having an offline presence and an online presence. Offline presence basically means that the business has a store whereas online presence implies that the business is carried over the internet.

Seeing the advancement in technology, more and more number of people now seem to be having smartphones and find it quite easy to browse anything online rather the need to every time hop on to the laptop. This condition has made businesses to shift their focus on creating a website that is mobile - friendly.

Influencer Attribution is one such area which is an issue for most marketers. Things will become more and more difficult especially after privacy updates on Safari and Google Chrome browsers.

Chatbots seem to be a new trend when it comes to social media management. A perfect example of a chatbot is Nightbot which can be used either on Twitter or Twitch. With the help of this, life stream chat can be automated using more control.

If your business is online, than focusing on digital marketing becomes a crucial part of running the business. Having essential digital marketing skills is important if you want to achieve success in your business.