Read more at theinscribermag.com
If you are business owner, you should never ignore social media
trends. These two aspects will help you to determine how people perceive your business. The reason for keeping a tab on these two aspects is to know exactly how to tailor your contents
to your audience and your targets.
The heartbeat between your brand and your customer is Content
. You need to pay serious attention to these content trends in social media and SEO if you wish to really get successful with your digital marketing efforts this year.
The top content trends in Social Media and SEO are as follows:
- 1. USE RELEVANT CONTENT AND NOT CLICK BAITS:
It seems that the time for click baits is over. Click bait headlines can now be easily spotted by consumers. This will make the consumers feel that you do not have respect for their time and they will never trust you again. Therefore, you need to focus on writing original and relevant contents. Also while writing contents to share on social media try and keep it short and sweet.
- 2. TURN YOUR CONTENT INTO VIDEOS:
Consumers now seem to prefer videos over long-boring texts. Google and Bing seem to be ranking blog posts with video embedded higher. You can use various video-editing software in order to turn your blog post into a video.
- 3. WORK WITH MICRO-INFLUENCERS:
When you seem to be on a tight budget you do not really need big social media influencers. You can try to work influencers with a small and targeted niche. Having good marketing skills involves finding the right influencer. Research on micro-influencers in your niche and consider to work with them. This can give your marketing a huge boost and will enable you to gain new followers.
- 4. VOICE SEARCH POPULARITY
This is one space that seems to be getting popular. The year 2020 will see around 50% of searches based on voice. Currently, around 20% of mobile queries on Google are based on voice searches.
- 5. SOCIAL MEDIA STORIES
Being a marketer, you need to understand the importance of social media stories which includes 'My Story' on Facebook and Instagram. These features tend to have the potential to turn a follower into a customer. You can make use of short videos and even live videos for keeping your audience engaged. You can also show behind-the-scenes of your company which will enable you to gain their trust and turn them into loyal customers.