MeWe is emerging to be an upcoming social media platform and is ranked number 2 on the Apple app store. 

MeWe, Seems to be a Close Alternative to the Emerging Social Media Network, Parler

<span>Recently, <a target="_blank" rel="nofollow" href="https://www.newsapp.io/technology-tips/Parler-an-emerging-app">Parler has emerged to be the top free app</a> on Apple App store. However, when you look at the list of top charts, there is another social networking app known as ‘<b>MeWe</b>’ network. ‘MeWe’ stands to be in second place in the App store. <br><br>MeWe has seen high growth in the number of its users, especially since the time Trump supporters are seen searching for new platforms. The platform aims to provide users with the benefit of data privacy and an ad-free experience. <br><br>The MeWe platform is owned by a company called Sgrouples. After Parler, MeWe is another platform that has emerged to gain followers. The network welcomes its new users with the tagline - <i>No Ads, No Targeting, No Political Bias, No Newsfeed Manipulation, and No BS!</i><br><br>MeWe follows the free speech rule and also imposes ban on unlawful conduct and content. The platform is aiming to turn out to be an alternative to Facebook. <br><br>MeWe has now become the <b>second most downloaded free social networking app on Apple’s store.</b></span>

MeWe is emerging to be an upcoming social media platform and is ranked number 2 on the Apple app store.

TikTok Enters into a Partnership with Sony Music Industry to Enable Wider Access to Popular Songs.

TikTok has recently announced its upcoming partnership with Sony Music Entertainment.

<span>TikTok is all set to join hands with Sony Music Entertainment to enable the inclusion of popular songs in their TikTok clips. <b>The deal will provide TikTok with access to a wide variety and genre of hits, new releases, classic songs and trending hits. </b><br><br>TikTok’s agreement and tie-ups with several musicians are aimed at reaching a wider audience. Moreover, TikTok has also updated its rules and includes certain restrictions implemented on the commercial usage of popular music. <br><br><b>Brands can make use of TikTok’s royalty-free ‘Commercial Music Library’ of sounds for making use in their business</b>. Despite the new Sony deal, the restrictions are still said to be in place. <br><br>Recently, a popular video from the platform by user ‘Doggface’ gained a lot of popularity online. <br><br>The sudden success of the clip led to the 1977 album ‘Rumors’ to establish its entry back to the top 10 list on the Billboard chart.</span>

Triller, the Next Big Alternative to the Controversial TikTok

Since the ban of TikTok was enforced, a majority of different apps have been trying to grab its spot. <b>Triller</b> is the perfect example of this and is seen to rise to popularity in a short period. The platform is on the path of going public and is in talks with acquisition companies regarding the same. <br><br>Triller seems to be in an ongoing negotiation with investment bank Farvahar Partners that falls under the category of ‘special purpose acquisition companies (SPAC)’. Apart from this, Triller is also in talks with other investors, including investment bank UBS Group AG. <br><span><br>Triller has seen massive success since the time TikTok was banned in India. The company has seen a huge download rate of 40 million downloads from Google Play Store and the iOS store.</span>

The competition today is quite intense when we talk about the world of e-commerce. To stand out from other e-commerce businesses, brands need to work on their marketing and make sure that it is on point. For an effective marketing campaign, it is crucial to make the right choice while choosing the marketing firm. 

Factors to Consider  while Choosing a Marketing Firm for E-Commerce Business 

Being able to develop smart strategies and implement them for outbound and <b>inbound marketing</b> will make the difference. Technical SEO, Google&nbsp;...

<div>The competition today is quite intense when we talk about the world of e-commerce. To stand out from other <a target="_blank" rel="nofollow" href="https://www.newsapp.io/artificial-intelligence/How-AI-can-boost-e-commerce">e-commerce</a> businesses, brands need to work on their marketing and make sure that it is on point. For an effective marketing campaign, it is crucial to make the right choice while choosing the marketing firm. </div><div><br></div><div>Various factors need to be considered while deciding on the marketing firm that should be hired. Every marketing firm will have a different approach to various aspects related to marketing. We have opinions from 12 experts from the panel of Forbes Communication Council sharing their valuable insights:</div><div><u></u><br></div><div><b><i>1. Past E-Commerce </i></b></div><div><br></div><div>Before you choose a marketing firm, make sure that you check out the past work within the e-commerce industry and the respective ROI on the same. Understand how positively did it impact the other e-commerce projects.</div><div><br></div><div><b><i>2. Experience in your Market </i></b></div><div><br></div><div>The marketing firm that you choose needs to have experience in the e-commerce industry. The firm should have worked with various other e-commerce projects. </div><div><br></div><div><b><i>3. Full funnel </i></b></div><div><br></div><div>With the help of a full-funnel, you will get an idea regarding how well your buyers behave. Moreover, it will give an idea about the pages frequently visited by buyers so that you can know about the pain points. </div><div><br></div><div><b><i>4. CX Process </i></b></div><div><br></div><div>Another area to consider while choosing your marketing firm is to focus on the customer experience process. Pay close attention to the strengths, pain points of your customers. </div><div><br></div><div><b><i>5. User Experience </i></b></div><div><br></div><div>Focus on hiring a marketing firm that has expertise in conversion optimization, user experience, and A/B testing or multivariate testing. </div><div><br></div><div><b><i>6. 360-Degree Strategy </i></b></div><div><br></div><div>Make sure to hire the agency that can offer you a 360-degree strategy. A 360-degree strategy approach will offer a kick start to your e-commerce business. </div><div><br></div><div><b><i>7. Expertise </i></b></div><div><br></div><div>Know about how deep is the level of expertise of the marketing firm.  There is a very fine line of difference between experience and expertise. </div><div><br></div><div><b><i>8. Strategic Thinking </i></b></div><div><br></div><div>Marketing Firms need to think strategically think, which makes them appealing to a lot of e-commerce businesses. Strategic thinking will help to understand to create more awareness. </div><div><br></div><div><b><i>9. Account Manager </i></b></div><div><br></div><div>It is important to have an experienced and competent account manager.</div><div><br></div><div><b><i>10. Technical Expertise </i></b></div><div><br></div><div>This is another criteria for choosing the right marketing partner. Marketers must know the technical build, CRO, and marketing automation. </div><div><br></div><div><b><i>11. Case Studies </i></b></div><div><br></div><div>Before choosing the marketing firm, know about a few resources that they have at their disposal :</div><div><br></div><div><b>- Creating the Content </b></div><div><b>- Executing Strategy </b></div><div><b>- Measuring Performance </b></div><div><b>- Reporting the Results </b></div><div><br></div><div><b><i>12. Tracking the Record </i></b></div><div><br></div><div>A marketing firm with a consistent track record will be a viable choice for your e-commerce business. Having a track record of creating innovative and creative campaigns will be a boon for your business.  </div><div><br></div>

<div>The competition today is quite intense when we talk about the world of e-commerce. To stand out from other e-commerce businesses, brands need to work on their marketing and make sure that it is on point. For an effective marketing campaign, it is crucial to make the right choice while choosing the marketing firm. </div><div><br></div><div>Various factors need to be considered while deciding on the marketing firm that should be hired. Every marketing firm will have a different approach to various aspects related to marketing. We have opinions from 12 experts from the panel of Forbes Communication Council sharing their valuable insights:</div><div><br></div><div><b><i>1. Past E-Commerce </i></b></div><div><br></div><div>Before you choose a marketing firm, make sure that you check out the past work within the e-commerce industry and the respective ROI on the same. Understand how positively did it impact the other e-commerce projects.</div><div><br></div><div><b><i>2. Experience in your Market </i></b></div><div><br></div><div>The marketing firm that you choose needs to have experience in the e-commerce industry. The firm should have worked with various other e-commerce projects. </div><div><br></div><div><b><i>3. Full funnel </i></b></div><div><br></div><div>With the help of a full-funnel, you will get an idea regarding how well your buyers behave. Moreover, it will give an idea about the pages frequently visited by buyers so that you can know about the pain points. </div><div><br></div><div><b><i>4. CX Process </i></b></div><div><br></div><div>Another area to consider while choosing your marketing firm is to focus on the customer experience process. Pay close attention to the strengths, pain points of your customers. </div><div><br></div><div><b><i>5. User Experience </i></b></div><div><br></div><div>Focus on hiring a marketing firm that has expertise in conversion optimization, user experience, and A/B testing or multivariate testing. </div><div><br></div><div><b><i>6. 360-Degree Strategy </i></b></div><div><br></div><div>Make sure to hire the agency that can offer you a 360-degree strategy. A 360-degree strategy approach will offer a kick start to your e-commerce business. </div><div><br></div><div><b><i>7. Expertise </i></b></div><div><br></div><div>Know about how deep is the level of expertise of the marketing firm.  There is a very fine line of difference between experience and expertise. </div><div><br></div><div><b><i>8. Strategic Thinking </i></b></div><div><br></div><div>Marketing Firms need to think strategically think, which makes them appealing to a lot of e-commerce businesses. Strategic thinking will help to understand to create more awareness. </div><div><br></div><div><b><i>9. Account Manager </i></b></div><div><br></div><div>It is important to have an experienced and competent account manager.</div><div><br></div><div><b><i>10. Technical Expertise </i></b></div><div><br></div><div>This is another criteria for choosing the right marketing partner. Marketers must know the technical build, CRO, and marketing automation. </div><div><br></div><div><b><i>11. Case Studies </i></b></div><div><br></div><div>Before choosing the marketing firm, know about a few resources that they have at their disposal :</div><div><br></div><div><b>- Creating the Content </b></div><div><b>- Executing Strategy </b></div><div><b>- Measuring Performance </b></div><div><b>- Reporting the Results </b></div><div><br></div><div><b><i>12. Tracking the Record </i></b></div><div><br></div><div>A marketing firm with a consistent track record will be a viable choice for your e-commerce business. Having a track record of creating innovative and creative campaigns will be a boon for your business.  </div><div><br></div>

There are various factors that needs to be considered while choosing the right marketing firm for your e-commerce business. 

12 Key Elements E-Commerce Businesses Should Look For In A Marketing Firm

Social Media Marketing is proven to be an effective way to reach out to your target audiences however the constant changes are a curse rather than being a boon. Brand communities, on the other hand, are a much more effective option as compared to social media marketing. 

What makes Brand Communities Stand Out from Social Media Marketing?

... with the phenomenon known as &#39;content shock&#39;, where audiences have now become swamped with information due to the rise in <b>content marketing</b>.

<div>Social Media Marketing is proven to be an effective way to reach out to your target audiences however the constant changes are a curse rather than being a boon. Brand communities, on the other hand, are a much more effective option as compared to social media marketing. </div><div><br></div><div>Let us understand in detail regarding both the concepts and what is it that differs between the two of them. </div><div><br></div><div><b>What is Social Media Marketing?</b></div><div><br></div><div>Social Media Marketing is the way by which brands use popular social media platforms to stay connected with their audiences through their blog posts. Some of the most popular platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and YouTube. </div><div><br></div><div><b>What is Brand Community Marketing?</b></div><div><br></div><div>Brand Community marketing consists of a group of people who are invested in a brand. These customers wish to go beyond what the brand sells. The concept of brand marketing is not the same as brand awareness. A successful brand community works on the following three aspects :</div><div><br></div><div><b>- Join</b></div><div><b>- Engage </b></div><div><b>- Share </b></div><div><br></div><div><b>The Difference (Social media marketing VS Brand community marketing)</b></div><div><br></div><div>The brand community is more concerned with building a strong bond between the brand and the consumer. Social media marketing focuses on the aspect of targeting audiences. The primary aim of brand communities is to increase interactions between the brand and the customer, which seems more valuable a mere social media presence. </div><div><br></div><div>Brand communities is an area that holds immense opportunities for brands. Hence, it is now time that brands need to start focusing on the same. </div>

When compared to social media marketing, brand communities hold more effectiveness. 

Brand Community Marketing vs Social Media Marketing

Marketing has gone through a lot of changes, especially since the time of the growth of the internet. A lot of changes have been seen when it comes to inbound and outbound marketing.

The Effectiveness of Inbound Marketing as Compared to Outbound Marketing 

My agency is a HubSpot Platinum Partner that specializes in inbound sales and marketing. I&#39;ve seen firsthand the impact <b>inbound marketing</b> can have&nbsp;...

<div>Marketing has gone through a lot of changes, especially since the time of the growth of the internet. A lot of changes have been seen when it comes to inbound and outbound marketing.</div><div><br></div><div>Let us understand in a bit more detail what inbound VS outbound marketing. Nowadays, the intensity of advertising messages received by people has increased manifold. </div><div><br></div><div><b>INBOUND MARKETING</b></div><div> </div><div>Inbound marketing is a digital marketing process that focuses on the needs and the buying habits of customers and tailors, according to them. Some popular ways of inbound marketing involve social media, podcasts, videos, SEO, ebooks, e-newsletters, etc. </div><div><br></div><div><b>OUTBOUND MARKETING </b></div><div><br></div><div>Outbound marketing is the process of sending across messages to a vast audience to make a sale. Popular ways through outbound marketing can take done, include traditional advertising, radio, TV advertisements, telemarketing, radio, direct paper mail, and cold calling. </div><div><br></div><div><b>WHAT MAKES INBOUND MARKETING MORE EFFECTIVE?</b></div><div><br></div><div><div>With the implementation of inbound marketing, brands will be in a better way to understand deeper about their audiences. Inbound marketing holds importance in many as compared to outbound marketing. Let us understand below :</div><div><br></div><div><b><i>1. Flywheel VS Marketing Funnel </i></b></div><div><br></div><div>The flywheel is based on focusing on the customers and makes it the centre point of attraction. Marketing Funnel, on the other hand, focuses on the aspect of generating leads. The main drawback of the marketing funnel is that it does not take into account the current and latest needs of the customers. </div><div><br></div><div><b><i>2. Permission VS Interruption </i></b></div><div><br></div><div>Inbound marketing is something that is based on the consent of the audiences and hence is more effective. Outbound marketing, on the other hand, involves interrupting the process of the content viewed by customers. Brands will be better able to build trust among customers if they opt for permission-based marketing. </div><div><br></div><div><b><i>3. Results </i></b></div><div><br></div><div>Measuring results is another way to judge the effectiveness of any marketing campaign. When we talk about outbound marketing, the process of measuring results is complicated. However, when we talk about inbound marketing, the tracking is relatively a much simpler process. It helps in the quick analysis since it involves a lot of detailed reporting. <br><br>The above helps in better understanding that inbound marketing stands a strong chance and wins in many ways over and above outbound marketing. Brands wanting to reach out their audiences should consider opting the option of inbound marketing. </div></div><div><br></div>

<div><div><div>Marketing has gone through a lot of changes, especially since the time of the growth of the internet. A lot of changes have been seen when it comes to inbound and outbound marketing.</div><div><br></div><div>Let us understand in a bit more detail what inbound VS outbound marketing. Nowadays, the intensity of advertising messages received by people has increased manifold. </div><div><br></div><div><b>INBOUND MARKETING</b></div><div> </div><div>Inbound marketing is a digital marketing process that focuses on the needs and the buying habits of customers and tailors, according to them. Some popular ways of inbound marketing involve social media, podcasts, videos, SEO, ebooks, e-newsletters, etc. </div><div><br></div><div><b>OUTBOUND MARKETING </b></div><div><br></div><div>Outbound marketing is the process of sending across messages to a vast audience to make a sale. Popular ways through outbound marketing can take done, include traditional advertising, radio, TV advertisements, telemarketing, radio, direct paper mail, and cold calling. </div><div><br></div><div><b>WHAT MAKES INBOUND MARKETING MORE EFFECTIVE?</b></div><div><br></div><div><div>With the implementation of inbound marketing, brands will be in a better way to understand deeper about their audiences. Inbound marketing holds importance in many as compared to outbound marketing. Let us understand below :</div><div><br></div><div><b><i>1. Flywheel VS Marketing Funnel </i></b></div><div><br></div><div>The flywheel is based on focusing on the customers and makes it the centre point of attraction. Marketing Funnel, on the other hand, focuses on the aspect of generating leads. The main drawback of the marketing funnel is that it does not take into account the current and latest needs of the customers. </div><div><br></div><div><b><i>2. Permission VS Interruption </i></b></div><div><br></div><div>Inbound marketing is something that is based on the consent of the audiences and hence is more effective. Outbound marketing, on the other hand, involves interrupting the process of the content viewed by customers. Brands will be better able to build trust among customers if they opt for permission-based marketing. </div><div><br></div><div><b><i>3. Results </i></b></div><div><br></div><div>Measuring results is another way to judge the effectiveness of any marketing campaign. When we talk about outbound marketing, the process of measuring results is complicated. However, when we talk about inbound marketing, the tracking is relatively a much simpler process. It helps in the quick analysis since it involves a lot of detailed reporting. <br><br>The above helps in better understanding that inbound marketing stands a strong chance and wins in many ways over and above outbound marketing. Brands wanting to reach out their audiences should consider opting the option of inbound marketing. </div></div><div><br></div></div></div>

When it comes to marketing, inbound marketing is clearly a winner over outbound marketing. 

The 2020 Guide To <b>Inbound Marketing</b> Versus Outbound Marketing

Organizations have now started to recognize the importance of SEO. However, apart from SEO, social media marketing is another area that is gaining popularity. With millions of audiences on social media, it is emerging to be another area that marketers should focus on. It is a proven way to increase your brand reach. 

Optimizing your Social Media Marketing Strategy 

Serial entrepreneur, best-selling author, and founder / CEO of SEO and top 5 <b>digital marketing</b> agency LSEO. Young man working at home in the&nbsp;...

<div>Organizations have now started to recognize the <a target="_blank" rel="nofollow" href="https://www.newsapp.io/search-engine-optimization/Long-term-SEO-strategy">importance of SEO</a>. However, apart from SEO, social media marketing is another area that is gaining popularity. With millions of audiences on social media, it is emerging to be another area that marketers should focus on. It is a proven way to increase your brand reach. </div><div><br></div><div><b>What is Social Media Marketing Strategy?</b></div><div><br></div><div>Social Media Marketing is a way of marketing that enables connecting to the audiences via social media channels. This type of marketing involves the use of content to attract audiences. </div><div><br></div><div><b>Optimization of Social Media Strategy</b></div><div><br></div><div>For any marketing strategy to be successful, optimization is an essential element. Let's have a look at a few ways to make the best out of your social media marketing strategy. </div><div><br></div><div><b><i>a. Plan The Goals </i></b></div><div><br></div><div>The most crucial step to start with your social media strategy is to plan regarding your ultimate goals. Goals will help you to understand how you need to move forward towards achieving them. Every business will have different goals, and hence it is essential to determine the same for your business. </div><div><br></div><div><b><i>b. Target Audience </i></b></div><div><br></div><div>With the help of social media, communicating with the audiences becomes an easy job. The vast presence of audiences on social media makes it an effective medium to reach out to them and increase your brand awareness.</div><div><br></div><div><b><i>c. Content</i></b></div><div><br></div><div>Once the base is well developed, the next step involves working on your content marketing strategy. Each social media platform will require the preparation of a different blog post under the themes available on the platforms. Make sure that your content is highly engaging and unique. </div><div><br></div><div><b><i>d. Promotion </i></b></div><div><br></div><div>Lastly, after setting the above points, the next step is to promote the content created and to stand out from the rest of the crowd.  </div><div><br></div><div>With the growth and usage of social media platforms, it is a good idea to invest time in preparing a solid social media marketing strategy. Seeing the increasing competition, there is now the need to invest attention in this area. </div>

<div>Organizations have now started to recognize the importance of SEO. However, apart from SEO, social media marketing is another area that is gaining popularity. With millions of audiences on social media, it is emerging to be another area that marketers should focus on. It is a proven way to increase your brand reach. </div><div><br></div><div><b>What is Social Media Marketing Strategy?</b></div><div><br></div><div>Social Media Marketing is a way of marketing that enables connecting to the audiences via social media channels. This type of marketing involves the use of content to attract audiences. </div><div><br></div><div><b>Optimization of Social Media Strategy</b></div><div><br></div><div>For any marketing strategy to be successful, optimization is an essential element. Let's have a look at a few ways to make the best out of your social media marketing strategy. </div><div><br></div><div><b><i>a. Plan The Goals </i></b></div><div><br></div><div>The most crucial step to start with your social media strategy is to plan regarding your ultimate goals. Goals will help you to understand how you need to move forward towards achieving them. Every business will have different goals, and hence it is essential to determine the same for your business. </div><div><br></div><div><b><i>b. Target Audience </i></b></div><div><br></div><div>With the help of social media, communicating with the audiences becomes an easy job. The vast presence of audiences on social media makes it an effective medium to reach out to them and increase your brand awareness.</div><div><br></div><div><b><i>c. Content</i></b></div><div><br></div><div>Once the base is well developed, the next step involves working on your content marketing strategy. Each social media platform will require the preparation of a different blog post under the themes available on the platforms. Make sure that your content is highly engaging and unique. </div><div><br></div><div><b><i>d. Promotion </i></b></div><div><br></div><div>Lastly, after setting the above points, the next step is to promote the content created and to stand out from the rest of the crowd.  </div><div><br></div><div>With the growth and usage of social media platforms, it is a good idea to invest time in preparing a solid social media marketing strategy. Seeing the increasing competition, there is now the need to invest attention in this area. </div>

There are a few handy tips for a successful optimization of your social media strategy.

How To Optimize Your Social Media Marketing Strategy

Spotify has a slight change in its goal, and its current strategy is now focused on being more than just a music streaming service. It is now seen to be working towards introducing all the different types of audio on its platform. Further, ensuring that users spend more time looking out for their favorite content and leading to higher subscriptions.


Spotify Places Emphasis on Sports and Esports Sector in its Latest Marketing Move 

... an increasingly intense battlefield between established broadcasters like the BBC and <b>digital media</b> companies like Spotify and The Athletic.

<div>Spotify has a slight change in its goal, and its current strategy is now focused on being more than just a music streaming service. It is now seen to be working towards introducing all the different types of audio on its platform. Further, ensuring that users spend more time looking out for their favorite content and leading to higher subscriptions.</div><div><br></div><div>An upcoming area where Spotify is seen to be investing is related to podcasts. The growth in podcasts is increasing rapidly, and the platform is working towards leveraging the same. It is in talks to acquire the podcast production companies.</div><div><br></div><div>The prime focus of Spotify through Podcasts is more on the sports sector. For this purpose, the platform has appointed Amy Hudson as the lead of the sports content division. It has brought its daily playlist of both music and sports audio, especially for its U.S. users. </div><div><br></div><div>Spotify aims to target both the teenage as well as the younger generation through this move.  Besides, Spotify has also announced its first-ever esports partnership with Riot Games. It will now serve as the official audio streaming partner for the most popular game 'League of Legends'. </div><div><br></div><div>The battlefield to acquire the number one spot in the area of sports audio seems intensified with the inclusion of broadcasters like BBC, Spotify, and The Athletic.</div>

Spotify's new digital marketing strategy places the sports and esprots sector on the top position. 

Spotify Places Sports And Esports At Center Of Digital Audio Strategy

The importance of personas in marketing is crucial. In these times of pandemic, marketers must target the right audience and make them realize that they are here to serve them. Personas seem to have a considerable impact on making your marketing campaign more effective. 

The Importance of Personas in Marketing 

... and using the right lead generation can help associations achieve this, said Aimee Pagano, senior <b>digital marketing</b> advisor at HighRoad Solutions.

<div>The importance of personas in marketing is crucial. In these times of pandemic, marketers must target the right audience and make them realize that they are here to serve them. Personas seem to have a considerable impact on making your marketing campaign more effective. </div><div><br></div><div><b>What are Personas?</b></div><div><br></div><div>Personas can be defined, as fictional characters that are created based on research done that represent the different types of users. The creation of personas goes a long way in better addressing the user needs, experiences, behaviors, and goals. </div><div><br></div><div>It is a process whereby you can understand the situation from your customer. Focusing on 3 to 4 types of buyer personas will lead to a higher generation of sales rather than focusing on a large crowd.</div><div><br></div><div><b>Implementing Personas in your Marketing Campaigns</b></div><div><br></div><div>By using buyer personas, marketers can build effective marketing strategies. Personas will help in ensuring that all your marketing efforts directed towards your customers are customized as per their needs. Rather than stressing on what your business can offer, brands should shift their attention towards the requirements of their customer. </div><div><br></div><div>Implementing personas in your marketing campaigns can be done in the following ways :</div><div><br></div><div><b>- Asking the Right Questions</b></div><div><b>- Communicating with People </b></div><div><b>- Collaborating all the responses received</b></div><div><b>- Lastly, finalizing the persona</b></div><div><br></div><div>For people to trust your brand, your offerings must add value and are useful to the target audience. </div><div><br></div>

Marketers can enhance their efforts to serve the customers better by the use of personas in their business plans. 