Social media is a fast growing space. There are certain social media trends which have revamped digital advertising. Seeing the increasing competition,growing fragmentation and decreasing attention spans it has become challenging for brands to grab customers attention through social media.

There is a chance that your social media comments can cost you your job. Social media platform can also turn nasty at times. People usually tend to get into arguments online and they try to fight back if anyone disagrees with them.

In order to improve your brand presence there are certain social media site which needs to be considered. Social media marketers need to have a better brand presence when compared to social media sites. Their main aim is to improve their reach on these sites and at the same time increase the number of followers.

Personal branding is an important term which is gaining priority in recent times. If you are a regular LinkedIn user, than you should in mind a few tips in order to boost your personal branding on LinkedIn. These tips are useful no matter if your a startup or are new to the social network for professionals.

With the conversion turned into competition,by popular social media platforms Twitter, Facebook and Instagram it is seriously making the users ill with this act. Social media platforms have become more like a sort of competition platform wherein people over thesapn of 15 years tend to have become more aggressive and competitive in terms of posting their posts as well as other related content.

LinkedIn was seen testing a new talent analytics solution known as LinkedIn Talent Insights last year.LinkedIn Talent Insights has now been officially launched. LinkedIn is filled with data related to career development and professional education.

Follow these tips to leverage social media platforms to reach your business objectives.

Social media marketing is vital tool of customer engagement for any business. However, it can utterly fail if right strategies are not followed by marketers. Here are some unwritten rules of social media customer engagement that every marketer should know.

LinkedIn, has now decided to incorporate its Groups feature into its main mobile app for all platforms, saying “As one of our flagship products, LinkedIn is heavily invested in maintaining Groups and exploring ways to improve our member communities by fully merging Groups into the LinkedIn website and the main LinkedIn mobile iOS and Android apps."

YouTube has launched a new feature for its Android app which will allow users to shift into incognito mode to watch videos. This will help users watch videos without it affecting their watch history and recommendations. This feature is expected to expand to other platforms like desktop browser and iOS in the coming months.