Spotify has now launched its Spotify Lite Beta in India. Spotify Lite is said to cater to the old and low-end smartphones. Spotify gained considerable popularity in India in a span of two months.

There are many people who love the art of writing. So are you among those who is always looking for ways for putting your talent to work? Blogging is basically an art in itself. It is said to be picking up its pace in the online world and is now regarded to be one of the most creative jobs.

LinkedIn is all set to introduce a platform which is said to be helpful for freelancers. It seems to be working on a new "Services" section which will basically enable users to provide the details of services that they can offer. This is turn would help them in connecting with employers or companies which are lokking for those services.

One of the main aim of businesses today is to retain the customer base. Gaining new customers is said to be vital for the success of any business. With the help of social media, you can work on to keep your customers happy so that they return to your business in the future.

Nowadays growing one's business requires expanding their social media presence. A major part involves creating large volumes of high quality and engaging content. Content teams that work efficiently are said to produce twice as much content faster when compared to teams that work without optimised workflows in place.

Earth Day was just around the corner. In respect to this, Twitter,Snapchat and YouTube outlined new data and provided new tools marking the importance of Earth Day. They have created new tools for the purpose of raising awareness and enabling users to participate in the same.

LinkedIn seems to be coming with new ways for reacting on posts. Just like Facebook, LinkedIn will now allow users not just to like the posts but also celebrate it,love it, mark it as insightful or give a curious reaction.

Unilever, the second largest advertiser is seen tightening rules for publishers. The main aim behind this move is to reduce the click fraud, to boost consumer trust and also "add more rigour" to how advertises online.

HootSuite seems to have announced that it is all set to integrate with Adobe experience platform. The integration will enable Adobe customers to deliver omnichannel marketing initiatives informed by their customers' social media behaviour.