Personal branding is an important term which is gaining priority in recent times. If you are a regular LinkedIn user, than you should in mind a few tips in order to boost your personal branding on LinkedIn. These tips are useful no matter if your a startup or are new to the social network for professionals.

With the conversion turned into competition,by popular social media platforms Twitter, Facebook and Instagram it is seriously making the users ill with this act. Social media platforms have become more like a sort of competition platform wherein people over thesapn of 15 years tend to have become more aggressive and competitive in terms of posting their posts as well as other related content.

LinkedIn was seen testing a new talent analytics solution known as LinkedIn Talent Insights last year.LinkedIn Talent Insights has now been officially launched. LinkedIn is filled with data related to career development and professional education.

Follow these tips to leverage social media platforms to reach your business objectives.

Social media marketing is vital tool of customer engagement for any business. However, it can utterly fail if right strategies are not followed by marketers. Here are some unwritten rules of social media customer engagement that every marketer should know.

LinkedIn, has now decided to incorporate its Groups feature into its main mobile app for all platforms, saying “As one of our flagship products, LinkedIn is heavily invested in maintaining Groups and exploring ways to improve our member communities by fully merging Groups into the LinkedIn website and the main LinkedIn mobile iOS and Android apps."

YouTube has launched a new feature for its Android app which will allow users to shift into incognito mode to watch videos. This will help users watch videos without it affecting their watch history and recommendations. This feature is expected to expand to other platforms like desktop browser and iOS in the coming months.

YouTube is about to launch a new tool called the Copyright Match, which would notify its users if their videos have been copied and posted by someone else. This feature would initially be available to creators with more than 100,000 subscribers and will later be rolled out to other users. After a copied version of the video is found on YouTube, it will notify the user and the user can take any action from the 3 options provided: contact the person who made the copy, ask YouTube to delete the copy or take no action.

The launch of Google News Initiative Training Network in India aims to help digital media companies curb the spreading of false news through proper training of journalists. Recently, Google has decided to expand this initiative to YouTube and 20 other global markets. This will improve the news experience on YouTube and help news organizations develop video best practices to increase audience engagement and improve production facilities.

Facebook has announced that it has upgraded its security measures ahead of the general elections in Pakistan. The company has increased the number of safety and security people working on this area with the aim to prevent abuse of the platform and increase transparency. Facebook has been working with the Election Commission and training its employees to help promote civic engagement.