With FIFA 2018 around the corner besides the players all fans too seem to be excited for the same. So a recent article talks about that Budweiser is all set to launch sound activated world cup snapchat lens. Budweiser who is the official beer of the 2018 FIFA world cup is all set to partner with Snapchat to enable the launch of sound activated lens.


With the FIFA season just around the corner every social media app seems to team up with them and provide its users with some great football related themes and filters. According to reports, mobile network provider Three has recently teamed up with Snapchat to enable the use of World Cup to launch the first Snappable AR lens.


According to current news, Snapchat is likely to turn into the next mobile marketplace with the introduction of Snap Kit. It recently announced Snap Kit which is basically a suite of tools primarily allowing developers to integrate their apps with into Snapchat. There were rumours about Snap Kit being launched since a few weeks ago.


Both Instagram and Snapchat are introducing shoppable features in their stories to make the most of their audience’s attention. These features include shopping bag stickers, stories that can be paused to see more product images, and links that direct users directly to the website’s product page. Snapchat has also expanded its e-commerce offerings, and is testing a new feature within its Discover section that lets users make purchases.


Pinterest is a much better marketing tool than Facebook, seeing 69% conversions as compared to Facebook’s 40%. But, making your Pinterest page SEO-friendly can be tricky. Switch to a business profile rather than sticking with a personal one. Check the account settings of your profile to ensure that ‘Search Privacy’ is turned off. $ Ensure that your customers see your most engaging content by displaying your most popular boards at the top of your profile.

Snapchat has rolled out a new feature that lets users delete sent messages before they’re read by the recipient. Instead of the deleted message will be a line of text saying that a message has been deleted. Though Snapchat previously had features that only allowed entire conversations to be deleted, this is the first time that a feature to delete individual messages has been instated.

Yahoo messenger one of the oldest messaging platform is all set to bid goodbye to its users on the 17th of July 2018. The existing users will be redirected to a new messenger namely Squirrel according to sources. Beta testing for the new messenger Squirrel is in progress and is likely to come in effect after Yahoo messenger officially shuts down.

Absolut Vodka has launched a viral new campaign for travelers to be part of a ‘selfie mosaic’ to celebrate the launch of the Pernod Ricard-owned alcoholic beverage brand’s Absolut World limited edition bottle. This global selfie campaign, designed for travelers passing through airports, asks people to upload a selfie of themselves to a unified app, which then uses them to create a selfie mosaic. The campaign has been launched and is successfully underway at airports throughout Europe.

With the rising numbers of mobile, orthodox desktop-marketing techniques are now slowly becoming obsolete. Adopting a mobile-first approach to marketing will allow companies to reach out to their customers where they. Using messaging to maintain a connect with the customer creates a sense of care that customers appreciate. Data should be used effectively to reach out to potential customers. Using video as an advertising tool is crucial, as is being ready to adapt to change.

Instagram one of the most popular photo sharing social networking service plans to launch its own video sharing hub similar to other video sharing platforms like YouTube and Snapchat Discover. The name of this new video feature is yet to be confirmed and as to how this feature would work with the main Instagram feed as a whole still remains in question. This feature could turn out to be of great potential to Instagram because of its already existing million users.