Apr 23, 2019

13 Cost Effective Customer Acquisition Methods

There are certain techniques which can help you to ensure that you can keep your cost per acquisition low while trying to hunt for new clients. No matter whether your mission is to increase sales or boosting social media marketing, you can go without spending a fortune on finding prospects.

The following are 13 client acquisition strategies in the year 2019:

1. BUILD YOUR BUSINESS COMMUNITY:
Try to think out of the box and find several individuals who work with local companies which are apart of your target market.
2. GET INVOLVED IN YOUR COMMUNITY:
Get involved and try to get in touch with your local business coalition. Deliver speeches at various events and try to be active in networking events.
3. NETWORK REGIONALLY:
Subscribe to your local business coalition's membership in order to stay in the know and attend events that appeal to you. This can give you the opportunity to meet entrepreneurs and business owners.
4. GET ON MEETUP AND EVENTBRITE:
Sign up on meetup and eventbrite and start to look out for networking and niche specific events in your area. These sites are the largest social networking platforms and will enable you to join existing local groups and events or create your own.
5. JOIN CHAMBER OF COMMERCE OR BNI:
BNI is the world's leading referral organization. Log on to their site and find a chapter near you. With chamber of commerce and BNI you can meet,network, and do business with local business owners in your community.
6. ATTEND AND PARTICIPATE IN CONFERENCES AND EVENTS:
Conferences are a great way to become known within your local society. There are immense opportunities which can be gained through this.
7. UTILIZE SEO:
You can provide your clients with and analysis of your marketing efforts and SEO usage which will in turn make it more valuable as a consultant.
8. MAKE YOURSELF AND YOUR BUSINESS EASY TO FIND:
With the help of SEO, you can also use it to help potential clients to find you. Make sure that your business appears on Google and other search engines sites if anytime someone searches within your town, city or region.
9. USE PAID ADS TO ACQUIRE NEW CUSTOMERS:
Try and find businesses which are already advertising with Google or Facebook. This will help you to offer other services which the client may not be receiving.
10. CONNECT ON LINKEDIN AND FACEBOOK:
Study regarding businesses using their LinkedIn and Facebook profiles. Try to compliment their businesses' mission,product or strategy.
11. SKIM THROUGH NEWSPAPERS AND JOURNALS:
Go through your local paper and start to reach out to these businesses.
12. SOCIALISE ON FACEBOOK:
Try to participate in conversions and start discussions. Make name for yourself in Facebook community and people will start flocking to your profile.
13.OBSERVE THE COMPETITION:
Take a close look at your competitor's customers. Try and ask them what kind of service they are providing.