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There are 3 ways through which brands can get more out of digital marketing
. Overexposure of a particular content creeps in when there is ad fatigue on digital platforms. The diminishing returns of marketing in the digital space seems to come easily.
Brands therefore need to properly engage with consumers. It is said that content marketing builds on the engagement level of audiences. The following are three simple steps for brands to move up in the digital marketing game:
- 1. DEVELOP A DIGITAL VOICE
Ads that are visually attractive will tend to grab attention. Marketers need to be humanized for the purpose of gaining engagement. Therefore, brands need to focus on having a voice that will sound the same across platforms. Having a voice will also strengthen the brand identity and help to attract the right audience.
- 2. BUILD A COMMUNITY
Community-based marketing seems to be organic and trusty just like word-of-mouth marketing. On digital platform,it will spread like a wildfire. Having a community, will enable brands to have a personal feedback loop on their products and services. This in turn will help with product development and brand loyalty amongst consumers.
- 3. FOCUS ON MICRO-INFLUENCERS
With micro-influencers you can get higher engagement rates and returns since social media marketing has become increasingly saturated. It is rightly said that Content is king. So it becomes important for brands to speak the same lingo as their customers for bringing in engagement.