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One of the most lucrative digital channel is said to be email marketing. There are only a small number of people who actually open their marketing emails which is about 13.6%. Airbnb's marketing emails are said to be aesthetically-pleasing and personalized.
It is seen that people tend to delete marketing emails. Internet users seem to want a say and only 10% of retail marketers are able to give that. Among them is Airbnb. Airbnb is said to ramp up its email marketing only when someone has an active reservation.
It is important to upsell for any brand which is aimed to increase revenue from email and nurture repeat customers. Airbnb's primary upsell are its experiences. One of Airbnb's strength as an email marketer is its abandonment strategy.
Cart abandonment has become crucial seeing the increase in the online hopping carts sitting abandoned. Airbnb is said to be doing well in terms of browse abandonment also.