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cannot be easily mastered and there seems to be a variety of common mistakes that businesses tend to make which eventually decreases rankings rather than increasing them.
The following are the 5 most common SEO mistakes on a Website as highlighted by Lounge Lizard:
- 1. NOT HAVING A MOBILE FRIENDLY WEBSITE
Not having this aspect in your business can severely hamper their ability to rank highly for virtually anything. Sites which do not tend to be mobile-friendly seem to miss out on potential traffic along with facing a reduction in rankings.
- 2. SLOW WEBSITE SPEED
When a website has slow speed it can lead to a high bounce rate which is factor in rankings as it is a representative of customer satisfaction. A slow speed can also affect site performance and also the ability to convert users quickly.
- 3. CONTENT LACKING VALUE
The content which you post on your website requires value. Apart from creating a beautiful, well-crafted piece of content it should needs to be specific in providing value to the target audience. Your content needs to regularly address the audiences.
- 4. EXCESSIVE KEYWORDS USE
When you add more keywords it does not make your content or pages more relevant and using too many can also have a negative impact where pages are ranked lower since the excessive use affects readability.
- 5. BROKEN SITE LINKS
This can tend to create a couple of problems for a website. They tend to increase the bounce rate since users can't find what they want and they leave. It also negatively affects the user experience. Search engines cannot properly index a site since the availabilty of broken links.