Common SEO Mistakes on a Website

SEO cannot be easily mastered and there seems to be a variety of common mistakes that businesses tend to make which eventually decreases rankings rather than increasing them.

The following are the 5 most common SEO mistakes on a Website as highlighted by Lounge Lizard:

  1. 1. NOT HAVING A MOBILE FRIENDLY WEBSITE
    Not having this aspect in your business can severely hamper their ability to rank highly for virtually anything. Sites which do not tend to be mobile-friendly seem to miss out on potential traffic along with facing a reduction in rankings.

  2. 2. SLOW WEBSITE SPEED
    When a website has slow speed it can lead to a high bounce rate which is factor in rankings as it is a representative of customer satisfaction. A slow speed can also affect site performance and also the ability to convert users quickly.

  3. 3. CONTENT LACKING VALUE
    The content which you post on your website requires value. Apart from creating a beautiful, well-crafted piece of content it should needs to be specific in providing value to the target audience. Your content needs to regularly address the audiences.

  4. 4. EXCESSIVE KEYWORDS USE
    When you add more keywords it does not make your content or pages more relevant and using too many can also have a negative impact where pages are ranked lower since the excessive use affects readability.

  5. 5. BROKEN SITE LINKS
    This can tend to create a couple of problems for a website. They tend to increase the bounce rate since users can't find what they want and they leave. It also negatively affects the user experience. Search engines cannot properly index a site since the availabilty of broken links.
Read more at prweb.com
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